Our Services Strategy Definition & Execution Business Innovation * IP Management & Licensing (In/Out) * Technology Commercialization * Growth Strategy Definition * Value Chain Definition & Analysis * Value Capture Strategy * Business / IT Strategy Alignment * Market Positioning * Competitive Assessment & Positioning * E-Business Strategy * Product/Services Definition & Rationalization * Executive Alignment * Business Plan Development Marketing Strategy Definition & Execution Customer Profiling & Targeting * Market Segmentation & Analysis * Channel Strategy & Economic Analysis * Distribution Strategy * Marketing Alliances * Channel Value Proposition * Bundling & Pricing Strategy * Competitive Analysis & Positioning * Market Attack Strategy Intellectual Asset Management Readiness, Impact & Risk Assessments * IP Mapping (Internal/External) * Aligning IP Management Strategy with Business Strategy * Create / License / Acquire IP Decision Frameworks * In-Licensing Program Definition & Execution * IP Project Plan Development & Management * Metric Definition * Pilot Project Selection & Management * Status Tracking * Steering Committee/Oversight participation Technology Services Current State Assessment * Future State Roadmap * Technology Commercialization *  Feature Set Definition * Information Management Strategy * Technology Vendor/Partner Identification & Selection * Integration Analysis * Technology Lifecycle Analysis & Management * Business and Technology Strategy Integration